FC Barcelona unveiled the renewal of its partnership agreement with 1XBET. As a result, the online gambling operator will continue to serve as the club’s global partner and official betting partner.
Under the extended agreement, the tie-up has been extended for five more seasons and will therefore run through June 2029. The agreement will provide the operator with access to Barcelona’s men’s, women’s and indoor sports team players.
Additionally, 1XBET will see its brand promoted across the club’s different international digital advertising assets. Last but not least, the expanded partnership will see, for the first time, 1XBET team up with Barça Legends to produce exclusive promotional content.
The major extension demonstrates 1XBET’s faith in FC Barcelona and its renowned brand. According to the soccer club, this deal also highlights Barcelona’s desire to form “consolidated and fruitful partnerships.”
1XBET, for context, is a renowned gambling operator. Boasting almost two decades in business, the company offers wagering on the biggest sports and sporting events. The operator, furthermore, provides a variety of popular online games from the best providers in modern gambling.
1XBET is available in some 70 languages and offers unparalleled experiences to players worldwide. It boasts many accolades, having secured a number of awards at IGA, SBC, SEA, G2E Asia and EGR Operator Awards.
A Consolidation of a Long-Term Collaboration
Juli Guiu, vice-president of the FC Barcelona Marketing Area commented on the renewal of the partnership with 1XBET, calling it a consolidation of a beneficial long-term collaboration.
Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.
Juli Guiu, VP of FC Barcelona’s Marketing Area
In the meantime, Alex Sommers, a spokesperson for 1XBET, also commented on the deal, saying that the operator is delighted to continue the partnership. He praised FC Barcelona as “one of the world’s most famous sports brands” and said that the operator is looking forward to working with the team.
Sommers added:
In business, as in sports, it is important to be in a team with a reliable partner and work hard to achieve results. The extension of the agreement with FC Barcelona confirms that we are on the right track.
Alex Sommers, spokesperson for 1XBET
As a partner of 1XBET, Barcelona will join a list of high-profile partners, which includes Paris Saint-Germain, LOSC Lille, Italian Serie A, the Confederation of American Football and other clubs and sporting organizations.
