Betway, a leading gaming and betting company, has penned a partnership with Chelsea, one of the most influential clubs in European soccer. While Chelsea opted to forgo a sponsorship deal with Stake earlier this year, it has now decided to pen another agreement that would “bring fans closer to the action.”
Chelsea Selects Betway as a Partner in Europe
The agreement will see Betway as the club’s Official European Betting Partner. As such, it will team up with Chelsea to create engaging content and exclusive experiences. According to the announcement, fans can expect unique rewards, including real-life meet-and-greet opportunities with Chelsea athletes. Additional potential rewards include pitch-side tours and the chance to play on the iconic Stamford Bridge pitch.
In the meantime, Chelsea will promote Betway’s brand across its stadium. The betting giant’s branding will feature across the LED advertising board surrounding the pitch during all domestic matches. As a result, Betway will be able to reach millions of Chelsea fans across the world, providing them with exciting wagering experiences and a shot at great Chelsea-themed prizes.
Chelsea’s parent company, Super Group, is known for its commitment to professional soccer, as proven by its multiple partnerships with Europe’s top soccer clubs and leagues.
Betway Joins the Chelsea Family
Chelsea FC’s chief revenue officer, Casper Stylsvig, welcomed Betway to the Chelsea family. Stylsvig praised the operator’s commitment to providing fans with excitement, which echoes the club’s own ethos.
Stylsvig further added that the partnership will provide fans with a variety of unique opportunities that will bring them closer to Chelsea.
This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.
Casper Stylsvig, chief revenue officer, Chelsea FC
Neal Menashe, Super Group’s chief executive officer, was likewise pleased with the deal, expressing pride in the arrangement. He lauded Chelsea’s incredible feats, praising them for having secured two UEFA Champions League titles and five Premier League titles.
Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.
Neal Menashe, CEO, Super Group
The announcement added that Betway will work closely with Chelsea to deliver best-in-class training and initiatives as part of a joint, and ongoing, commitment to safer gambling.
