Newcastle United, a professional soccer club in Newcastle, has extended its partnership with LeoVegas Group and its BetMGM betting brand. Originally formed last year, the deal will build on the successful relationship between the popular Premier League team and the leading betting operator.
Cementing BetMGM as Newcastle United’s official betting partner, the extended deal will deepen the two parties relationship and introduce new fan-oriented initiatives.
As before, the club will continue to promote its partner’s brand, allowing it to reach millions of soccer fans all over the world. As per the original deal, the gambling company’s brand will feature across St. James’ Park’s LED boards, screens and advertising spaces.
Additionally, BetMGM has secured the rights to create exclusive content featuring the Magpies and their beloved players. Such activations will allow BetMGM to tap into the club’s fanbase while engaging Newcastle United aficionados with memorable content and experiences.
BetMGM UK has firmly cemented itself as one of Britain’s leading wagering companies. In addition to other perks, the company offers some of the largest jackpots in the UK gambling sector, with one of the biggest ones currently totaling £15.4 million.
The Deal Will Drive Brand Awareness and Fan Engagement
Newcastle United’s chief commercial officer, Peter Silverstone, was excited about the opportunity to deepen the club’s relationship with BetMGM. In an official statement, he said that the two parties have already enjoyed an exceptional first year together and are looking forward to continuing the partnership.
Silverstone noted that the Magpies have helped BetMGM to “drive brand awareness and engagement in key markets,” while underpinning its ambition to provide exceptional iGaming experiences.
This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.
Peter Silverstone, CCO, Newcastle United
Sam Behar, UK director at BetMGM, was similarly pleased about the partnership, expressing his delight about the opportunity to build on this “fruitful collaboration.”
The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.
Sam Behar, UK director, BetMGM
Speaking of BetMGM and the Euro 2024, a British bettor was inches away from hitting a $2.5 million prize with BetMGM UK. Unfortunately, Portugal failed to score the extra goal needed to make it a winning bet.
