One of the world’s most popular soccer leagues, LALIGA, has teamed up with Sportsbet.io in a cutting-edge partnership aimed at boosting fan engagement.
Fresh Fan Experiences Underway
The newly inked strategic collaboration between LALIGA and the operator of an online gambling platform intended to provide a multi-currency platform for sports betting and online casino games in crypto and fiat currencies will bring forward a series of ground-breaking experiences for the sports aficionado.
Among them, we can mention access to exclusive offers, prizes, and immersive content, all designed to bring soccer fans closer to the excitement of LALIGA.
All are meant to generate one-of-a-kind opportunities for fans to engage with the league, thus successfully mixing the thrill of world-class soccer with the interactive nature of the crypto-friendly platform that has become Newcastle United’s new betting partner this summer.
Sportsbet.io is also the principal partner, back-of-shorts sponsor, and official Turkish betting partner of Hull City FC.
LALIGA recently signed an agreement with operator Luckia Gaming Group, while SportyBet became the official betting partner of LALIGA in Africa.
“An Important Step” in LALIGA’s Plan to Connect with Global Fans
LALIGA’s executive general manager, Jorge de la Vega, commented on the news of the partnership, expressing their excitement with the brand they share a vision to push “the boundaries of fan engagement and innovation within sports.”
The GM, who took the position in January 2024 after spending the previous four years as the company’s commercial and marketing director, further added that, by working together, the two parties will “deliver new and dynamic experiences” for fans, “offering them fresh ways to engage with the passion and excitement that defines LALIGA.”
De la Vega who also spent close to 13 years with Real Madrid F.C. in positions like head of partnerships activations, partnership activation manager, and others, explained that the “collaboration marks an important step” in their “strategy to connect with global audiences” and keep expanding their worldwide presence.
According to Sportsbet.io’s director, Alex Haig, the launch of the new partnership showcases their full commitment “to deliver the best possible experience” to players, “going that extra mile to put them into the heart of the action.”
Haig also took the opportunity to hint at their upcoming projects, encouraging sports fans to “watch this space.”
This partnership paves the way for similarly engaging collaborations in the upcoming years, bringing fans from around the world together in their shared passion for the game.
