The iconic NoMad Hotel is set to depart from its prestigious perch atop the Park MGM on the famed Las Vegas Strip. This boutique luxury establishment, which boasts 293 rooms across the uppermost four floors of Park MGM, is transitioning ownership under new corporate directives.
Distinctly positioned, the NoMad Las Vegas offers an exclusive entrance adjacent to Park MGM’s casino, providing a unique and private experience for guests—a hallmark of hotels-within-hotels.
In a strategic move, Hilton has secured a majority stake in the Sydell Group, the London-based operator of NoMad, signaling a bold expansion of the NoMad brand into at least ten upscale global markets.
Despite this growth, NoMad Las Vegas will not be part of Hilton’s future portfolio. A recent press release—almost inconspicuously—mentioned the rebranding of this location under a new flag in the upcoming months.
The rationale behind Hilton’s decision remains undisclosed, and MGM Resorts, the proprietor of Park MGM, maintains discretion regarding the incoming occupant.
Insights from Casino.org’s Vital Vegas blogger, Scott Roeben, suggest that NoMad’s departure was foreshadowed last November. Roeben’s sources indicated that the hotel did not fulfill its anticipated potential, notably failing to attract the ‘elite clientele’ it promised.
NoMad’s journey began in 2009 as Hotel 32, an exclusive enclave within the then Monte Carlo, Park MGM’s predecessor. Following a devastating fire in 2008, MGM Resorts opted for an upscale transformation rather than a mere restoration of the damaged floors.
This decision culminated in a comprehensive two-year, $650 million renovation, concluding with the unveiling of NoMad within the newly minted Park MGM in 2018.
The Las Vegas Strip is no stranger to the concept of hotels-within-hotels, with illustrious names like the Four Seasons at Mandalay Bay, Nobu Hotel at Caesars Palace, and Hilton’s own Crockfords Las Vegas at Resorts World enhancing the hospitality landscape.
The original NoMad, which opened its doors in 2012, set a precedent for luxury and exclusivity, a legacy that its Las Vegas counterpart will undoubtedly honor as it transitions to its next chapter.
For those invested in the ever-evolving scene of Las Vegas luxury accommodations, the departure of NoMad from Park MGM marks a significant moment of change, hinting at the dynamic future of hospitality in this vibrant city. Stay tuned for updates on this developing story and the future of luxury travel in Las Vegas.
